Do Follow Backlinks | How to Make a Link NoFollow
Let us try and understand what do follow backlinks are all about and how to make a link dofollow. In the world of SEO it is a big deal, and if you happen to have your own website then this is exactly what you want to know.
Link Juice
Before we understand what a do follow or a no follow does, it is important to get what link juicing is all about. Link juice is nothing but value passed from one page to another.
So let’s say someone has used your webpage link as a hyperlink in their own page meaning they think your content is good. It would naturally be beneficial for your webpage since Google and other search engines treat it as something that is of value. Hence your ranking will have a positive effect since Google treats it as something that’s worth promoting.
So, the more you are being shared the more link juice you tend to have. As to how to ensure you have plenty of link juices, you need to have plenty of links around the web.
Let’s try to understand link juicing with the help of an example:
Case 1:
Let’s see a case where there are two websites A and B where A has been linked by three websites while B has been linked by four.
In the above case which will rank better? Since website B has more links linking it is natural that it would rank better on search engines than A.
This is to say, of course, when all other important factors like Page Authority, Domain Authority etc. are similar for both sites.
Case 2:
Now, what if the external websites that are linking to you are also linking to other websites? It means the juice is being transferred to others as well. Remember link juicing works both ways.
In the following case, websites that were linking to Website B are also linking to other websites.
Which will rank better now?
This time it would be A. Since Website A is getting all the link juice directly to itself. B’s is getting distributed juice. It is sharing its juice with others.
NOTE: For link juicing to actually happen the link should be a dofollow link.
That brings us to the real reason you were here. What are do follow backlinks?
Do Follow Backlinks
Do follow backlinks are nothing but links that allow other websites to transfer their link juice. The opposite of this, that is, links that stop other websites to leverage your link juice are called nofollow links. You can specifically make a link a nofollow or a dofollow.
That being said, by default every link is a dofollow link. You can turn them into a no follow by simply adding an attribute of no follow.
Here’s a step by step tutorial on how to make a link a nofollow:
How to Make a Link a No Follow
In order to make a link nofollow, all you have to do is put a rel attribute and provide explicitly a “nofollow” value for it. Here’s how to do that:
Step 1: Open the html variant of your editor, so you know how links are being shown. In WordPress, you can do so by clicking on the Text tab at the top right corner of your editor:
Let us turn this link into a no follow.
Step 2: In the HTML section, look for the link that you wish to change. Mine is located just above this:
Step 3: In order to make it a nofollow, simply add the following:
rel = "nofollow"
so that your link becomes like this:
<a href="https://techterms.com/definition/link" rel="nofollow">link</a>
That’s it! Your link has become a nofollow meaning no link juices will be transferred to this website.
You can go back to the visual representation of your editor and keep typing your stuff.
If you were to make a nofollow a link into a dofollow, simply remove the rel = “nofollow” part:
<a href="https://techterms.com/definition/link" >link</a>
That would now make it a dofollow.
Apart from this, there are plenty of plugins available too that could turn a link into a nofollow or a dofollow. You can use them as well.
Check out our other useful Google-related tips and tricks tutorials as well.
